Privacy Policy
Last updated: November 2024
1. Introduction
Al Rashid Legal ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services, including our AI voice demonstration tool.
We are registered with the Information Commissioner's Office (ICO) and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Information We Collect
2.1 Information You Provide
- Contact information (name, email, phone number)
- Enquiry details submitted through forms
- Communication records when you contact us
2.2 AI Voice Demo Data
When using our AI voice demonstration:
- Audio data: Voice recordings during the demo session, processed in real-time and not stored unless you explicitly consent
- Transcripts: Text transcriptions of conversations, stored temporarily during the session only
- Session data: Anonymous usage statistics (call duration, features used)
Important: The AI demo is for demonstration purposes only. Please do not share sensitive personal information, case details, or confidential data during the demo.
2.3 Automatically Collected Information
- IP address (anonymised for analytics)
- Browser type and version
- Device information
- Pages visited and time spent
- Referring website
3. How We Use Your Information
We use collected information to:
- Respond to your enquiries and provide legal services
- Operate and improve our AI voice demonstration
- Analyse website usage to improve user experience
- Send communications you have requested
- Comply with legal obligations
- Protect our rights and prevent fraud
4. Legal Basis for Processing
Under UK GDPR, we process your data based on:
- Consent: For AI demo recordings and marketing communications
- Contract: To provide requested legal services
- Legitimate interests: Website analytics and service improvement
- Legal obligation: Regulatory compliance
5. Data Retention
| Data Type | Retention Period |
|---|---|
| AI Demo audio (not consented) | Not stored |
| AI Demo transcripts (session) | 24 hours |
| Contact form submissions | 3 years |
| Client matter files | 6 years minimum (SRA requirement) |
| Analytics data | 26 months (anonymised) |
6. Data Sharing
We may share your information with:
- Service providers: Hosting, analytics, and AI processing partners (under strict data processing agreements)
- Professional advisers: Barristers, experts as required for your matter
- Regulatory bodies: SRA, courts, or other authorities as required by law
We do not sell your personal information to third parties.
7. Your Rights
Under UK GDPR, you have the right to:
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate data
- Erasure: Request deletion of your data
- Restriction: Limit how we use your data
- Portability: Receive your data in a portable format
- Object: Object to certain processing activities
- Withdraw consent: Where processing is based on consent
To exercise these rights, contact us at contact@alrashidlegal.ae
8. Cookies
We use cookies and similar technologies to:
- Enable essential website functionality
- Remember your preferences
- Analyse website traffic (with consent)
You can manage cookie preferences through your browser settings.
9. Security
We implement appropriate technical and organisational measures to protect your data, including:
- SSL/TLS encryption for data in transit
- Encrypted storage for sensitive data
- Access controls and authentication
- Regular security assessments
10. International Transfers
Some of our service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses) to protect your data.
11. Changes to This Policy
We may update this policy periodically. Significant changes will be notified via our website. We encourage you to review this policy regularly.
12. Contact Us
For privacy-related enquiries or to exercise your rights:
Data Protection Officer
Al Rashid Legal
Level 23, Burj Khalifa Boulevard, Downtown Dubai, UAE
Email: contact@alrashidlegal.ae
Phone: +971 4 123 4567
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk